Remember when the Internet made its debut in the business world and faced criticism as a source of potential distraction for employees? It took awhile for the Web to be appreciated as an indispensable resource. Similarly, professional service firms have been hesitant to recognize the benefits of social media. The buzz can no longer be ignored, however, as the professional service industry, including architects, continues to hold seminars on social media marketing and practices.
The Marketing and Public Relations Committee of the American Institute of Architects New York Chapter has conducted numerous panel discussions on the subject, and “people are eager to learn more about social media and how to use them,” says Tami Hausman, head of the public relations sub-committee. “Firms are also very interested in incorporating social media programs into their marketing and outreach efforts, but many need help.”